New Delhi: To promote cultural ties between the cities of Seoul and the Delhi NCR, the first-ever Seoul- India Friendship Festival will be held at Cyber Hub, Gurugram from November 8.

Organised by the Seoul Metropolitan Government, the two- day festival will showcase various aspects of the South Korean capital’s art, culture and entertainment.

While the Indian audience will have an opportunity to witness Korean cultural performances such as Nanta and Taekwondo, Korean delegates and guests will experience the best of Bollywood performances by Indian artistes.

The festival is a chance for local people and Korean expatriates in India to experience Korean heritage and enjoy performances by artistes from both countries.

“The festival is aimed at establishing a deep cultural connect and understanding between the two countries. The festival will facilitate cultural exchange between Delhi and Seoul in an entertaining and interactive manner.

“Such formats are a great medium for the audiences of different countries to intermingle and strengthen their bond.

We sincerely hope that this festival strikes the right chord,” Seoul mayor Park Won-soon said.

Seoul, that has emerged as an attractive destination among Indians, recorded 152,811 Indian tourists in 2016, which is expected to increase in the near future.

“Seoul has emerged to become an international tourist destination. It’s a 24-hour city, with the right mix of nightlife, modern infrastructure, connectivity and religion offering travelers diversity in entertainment, heritage, art and culture,” the mayor said.

The festival will end on November 9.