Huawei is developing a “mapping service,” according to a report by state-run news outlet China Daily, seemingly designed to challenge Google Maps — but not the way you might expect. The service is apparently intended for software developers, meaning apps that offer navigation or ride-hailing services could use Huawei’s planned mapping technology instead of building their own.

A Huawei exec told China Daily that the mapping service, called Map Kit, will offer developers a street navigation system they can use in their apps as well as a way to show users real-time traffic conditions. The exec also said that Map Kit will support “augmented-reality mapping.” It’s unclear what that means. Perhaps it’s something similar to Google’s recently launched AR walking directions.