Restaurant association NRAI on Friday decried food aggregator Zomato for coming out of talks to resolve differences over deep discounting, and said other platforms have rejigged their offers to cut discounts.
In a statement, the National Restaurant Association of India (NRAI) thanked aggregators such as Dineout, Eazydiner, Magicpin and Nearbuy for rejigging their features to eradicate the deep discounting epidemic.
"For generations the restaurant sector has been serving patrons without the distraction of technology. With the evolution of time, use of technology is imperative. Technology has to be seen as an enabler of privileges, not a privilege itself," NRAI President Rahul Singh said.
The strength of technology and its adoption is therefore paramount to avoid detrimental circumstances like we have witnessed where discovery platforms have pivoted into discounting ones, he added.