Gold prices on Monday again surpassed its previous high by surging Rs 675 to Rs 39,670 per 10 gram in the national capital, according to the All India Sarafa Association, mainly due to a weaker rupee and strong global trend.

Gold prices have been hitting a fresh high everyday since August 20.
Silver also soared Rs 1,450 to Rs 46,550 per kg on fresh offtake by industrial units and coin makers.

According to analysts, apart from persistent buying from jewellers, a weaker rupee and positive trend overseas were among the factors that aided the rally in gold prices.

"Globally, gold rallied to a fresh six-year high of USD 1,554.56 an ounce in the international market (during the day). Retaliatory tariffs by the US and China in the previous week diminished hopes of an immediate trade deal that lifted gold's safe-haven appeal. Also, feeble global equities and signs of escalating fragile global economic sentiments prompted investors to find shelter in safe assets like the yellow metal," said Hareesh V, head (commodity research), Geojit Financial Services.