Gold prices fell by Rs 372 to Rs 39,278 per 10 gram in the national capital on Friday due to weak demand and strong rupee, according to HDFC Securities.

In tandem with gold prices, silver also dropped by Rs 1,273 to Rs 49,187 per kilogram here.
"Gold declined on weak investment demand and stronger rupee. The spot rupee gained by 21 paise against dollar during the day," Tapan Patel, senior analyst (commodities), HDFC Securities said.

In the international market, gold prices fell to USD 1,510 per ounce in New York, while silver also dropped to USD 18.30 an ounce.

"Bullion prices witnessed correction on Thursday evening with easing of risk sentiments after stronger than expected data from the US," Patel said.

Gold prices lost safe haven appeal on improved investment sentiments with rally in global equity indices after the US reported stronger factory orders and non-manufacturing PMI data while markets await key payroll data on Friday, he added.