Mumbai, Over 1,000 start-ups have come together to join hands with The Dharavi Dream Project to launch a pan India initiative called ‘#ApnaDeshApnaMask to support the government to fight COVID-19. The team tries to give a message forward through a rap composition delivered to appeal to the youth.

Its lyrics have been composed by McCann Worldwide team and dance rendered by the Dharavi Dream Project.

Dharavi is one of the most severely hit areas in the state of Maharashtra with COVID-19, however, despite their personal challenges, the Dharavi Dream Project team created the video to encourage people to make masks at home. Renowned Choreographer Remo Dsouza, Shantanu Maheshwari and Bosco Martis has come forward to lend their support to these boys to boost their morale and help spread the message.

The Dharavi Dream Project was started to discover, nurture and promote the Hip Hop talent from Dharavi and to initiate a Hip hop Movement to encourage young minds from all over the world to express themselves by giving them a platform for it

Alok Mittal, Founder of Indifi Technologies and CoFounder #ApnaDeshApnaMask initiative, said: "#ApnaDeshApnaMask is one of our flagship initiatives to fight the war against the coronavirus which has now evolved into a global humanitarian crisis. In order to keep people protected, we are encouraging everyone to utilize home-made masks, wash hands and sanitize regularly while surgical masks and N95 respirators are saved for healthcare workers. We are supporting the Government's efforts around educating citizens around the importance of wearing masks."

Poonam Kaul, Co-founder of the initiative, said: "As we prepare ourselves to get out of the lockdown, social distancing and wearing a mask will be critical for our safety and protection. At ApnaMask, we are thrilled to have more strong voices join us to help build awareness around home made masks. Having Remo D'Souza launch the Dharavi Dream Project and Shantanu Maheshwari adding his steps too will help us deliver the message especially for the youth as we encourage people to pledge and make their own mask at home."