As recently as last week, Facebook was touting the growth of Free Basics, its Internet.org project designed to give users free curated web access in developing countries, but the app isn’t working out everywhere. As the Outline originally reported and TechCrunch confirmed, the Free Basics program has ended in Myanmar, perhaps Facebook’s most controversial non-Western market at the moment.
Its mission statement pledging to “bring more people online and help improve their lives” is innocuous enough, but Facebook’s Internet.org strategy is extremely aggressive, optimized for explosive user growth in markets that the company has yet to penetrate. Free Basics, an initiative under Internet.org, is an app that offers users in developing markets a “free” Facebook-centric version of the broader internet.
The app provides users willing to sign up for Facebook with internet access that doesn’t count against their mobile plan — stuff like the weather and local news — but keeps them within a specially tailored version of the platform’s walled garden. The result in some countries with previously low connectivity rates was that the social network became synonymous with the internet itself — and as we’ve seen, that can lead to a whole host of very real problems.
Free Basics has ended in “half a dozen nations and territories,” including Bolivia, Papua New Guinea, Trinidad and Tobago, Republic of Congo, Anguilla, Saint Lucia and El Salvador. Facebook confirmed that two international mobile providers have exited the program, accounting for the end of Free Basics in those countries.
Facebook has denied the project is dying in a statement :
" We’re encouraged by the adoption of Free Basics. It is now available in more than 50 countries with 81 mobile operator partners around the world. Today, more than 1,500 services are available on Free Basics worldwide, provided to people in partnership with mobile operators. Free Basics remains live with the vast majority of participating operators who have opted to continue offering the service. We remain committed to bringing more people around the world online by breaking down barriers to connectivity."