Gizmodo reports that Cambridge Analytica and its parent company, the SCL Group, are shutting down. "The news was announced during a conference call led by Julian Wheatland, the current chairman of the SCL Group who was reportedly tapped to take over as Cambridge Analytica's next CEO," reports Gizmodo. "Both Cambridge Analytica and SCL Elections will now close their doors." From the report:

 During the call, Wheatland said that the board determined that rebranding the company's current offerings in the current environment is "futile." Cambridge Analytica and SCL have offices in London, New York City, Arlington, Virginia, and Washington, D.C. The conference call was originally scheduled for Tuesday morning, but was repeatedly pushed back until early Wednesday afternoon, ultimately getting rescheduled more than half a dozen times. In explaining the decision to close the offices, Wheatland cited the ongoing investigations into Cambridge Analytica's massive data harvesting scandal, damage to the company's reputation, and loss of clients. In March, Britain's information commissioner announced that she was seeking a warrant to investigate any misconduct by the data analytics firm, looking to search both its offices and its servers. UK authorities raided the London office later that month, but have yet to release their findings. Meanwhile, embattled former CEO Alexander Nix refused to testify before the British Parliamentary media committee regarding the firm's misuse of Facebook user data.

 

Courtesy : Gizmodo