Ranbir Kapoor is on cloud nine. He has not only delivered his first Rs 300-crore blockbuster with Rajkumar Hirani’s Sanju but also won rave reviews for his powerful performance in the biopic.

Now, we hear that the young Turk has reportedly hiked his endorsement fee, too. Says a source, “Ranbir has almost doubled his remuneration in the brand space. He is quite popular among the youth. While none of his failures deterred his brand value, his latest hit has only bettered it.”

Advertisers are queuing up at RK’s doorstep, but apparently, the star is treading his path carefully. Our source adds, “His team is clear about what he endorses. Within the next few months, he is likely to shoot for several new commercials.”