Jaipur,  In a series of initiatives to boost tourism in the desert state, Rajasthan Tourism has announced the launch of the Rajasthan Film Tourism Promotion Policy 2022.

The much-awaited film tourism policy will be launched at the inaugural session of Rajasthan Domestic Travel Mart (RDTM) 2022 to be organised on July 22. Also 'Rajasthan Calling' roadshows will also be organised in many cities across the country, including Bengaluru, Lucknow, Gurugram, Kolkata, Ahmedabad, among others to lure tourists from across the nation.

Rathore said that the Rajasthan Film Tourism Promotion Policy 2022 will provide an enabling environment with subsidies and incentives up to Rs 2 crore for all kinds of films -- be it regional, Bollywood, Hollywood or OTT.

She was speaking at a press conference organised for the forthcoming RDTM scheduled to be held from July 22 to 24. RDTM is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).

Throwing light on the marketing initiatives of the department, Rathore further said that a 360 degree marketing and branding campaign has been started by the government. As a part of this plan, hoardings at prominent airports and railways, in-flight advertising, bloggers and influencers in rural areas of Rajasthan, among other initiatives are being organised.

President, FHTR, Apurv Kumar said that the revival of the tourism and hospitality sector, which was the worst hit during the pandemic will get a boost because of RDTM which is happening once again. The Mart will be inaugurated by Rajasthan Chief Minister, Ashok Gehlot on July 22 at Hotel Clarks Amer. Also, state Minister of Art and Culture, Government of Rajasthan, Dr B.D. Kalla; Minister of Tourism, Government of Rajasthan, Vishvendra Singh; Chief Secretary, Usha Sharma; Principal Secretary of Tourism, Ms Gayatri Rathore; President Emeritus, Indian Heritage Hotels Association (IHHA), Gaj Singh and President Honour, FHTR, Bhim Singh will be present at the inaugural session.

Kumar further said that on July 23 and 24, around 9,000 structured B2B meetings will be held between buyers (pan-India) and sellers at the Birla Auditorium. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc.