Undeterred by the drubbing in the recent Assembly elections in five states, the BJP is reworking its strategy in the run-up to the 2019 elections. The party is planning to win 120+ constituencies, spreading across 20 states, where the BJP had lost in the 2014 elections.

As part of the strategy, Prime Minister Narendra Modi will tour each of the 20 states to consolidate the party's organisation, energise party workers and rejuvenate supporters through his "public speaking spree" in view of the upcoming Lok Sabha elections.

Simultaneously, the BJP is streamlining and strengthening the party's booth-level activities. The party is activating a team in every booth to reach out to the beneficiaries of the Modi government's welfare schemes. Party sources maintain that there are as many as 220 million beneficiaries of central government schemes.

The BJP had decided to form a chain of WhatsApp groups linking panna pramukhs with national leadership in a bid to strengthen the intra-party communication channels. Panna pramukhs are to disseminate messages from the leadership to local voters.

The BJP is holding its crucial national council meeting at Delhi's Ramlila Maidan on January 11 and 12 in Delhi. Apart from national council members, about 12,000 delegates from every district of the country will participate in the meeting.

Besides, several other meetings of the party's different wings — Bharatiya Janata Yuva Morcha (BJYM), Mahila Morcha, Minority Mocha, SC Morcha, ST Morcha — are lined up in the next three months.

The BJYM — the party's youth wing — has lined up a series of outreach programmes in the next three months to enlist youth and first-time voters and mobilise them to re-elect the Modi government. The programmes include a massive drive to connect with the first-time voters and to ask them why they should give their first vote of their life to PM Modi.