"How's the josh?" was Prime Minister Narendra Modi's first question as he started his interaction with personalities from the Indian film industry after the inauguration of National Museum of Indian Cinema in Mumbai. Those in the gathering responded to the question with claps and a prompt reply saying 'High sir'.

#WATCH: PM Modi asks "How's the josh?" at the inauguration of National Museum of Indian Cinema in Mumbai. The audience responds with "High Sir" pic.twitter.com/Da3y1xUiuP

— ANI (@ANI) January 19, 2019

The question was made in an oblique reference to the recently released film Uri: The Surgical Strike. The movie, which has the same dialogue, is based on the surgical strikes which were carried out by the Indian forces in Pakistan in 2016.

Actor Vicky Kaushal who delivered the dialogue in the movie, called it an honour that the PM used it.

What an honour! ???????????? https://t.co/kR3qyuz3jn

— Vicky Kaushal (@vickykaushal09) January 19, 2019

During his address, the PM said that Indian films which once focused on "helplessness" are now changing stating that films are a reflection of the society. "Films and society are a reflection of each other. What you see in films is happening in society and what is happening in society is seen in films. This shows India is changing. Earlier, poverty was considered a virtue... Films were about poverty, helplessness. Now, along with problems, solutions are also being seen. If there are a million problems, there are a billion solutions," Modi said.

The PM also assured the government's full support to strengthening the film industry, set up a university for films and entertainment, tweaking laws to tackle the challenges encountered by filmmakers including piracy, and the future of digital and social media vis-a-vis films. Before his address, he inaugurated India's first National Museum of Indian Cinema (NMIC) in the presence of a galaxy of past and present Bollywood personalities. Those present included Manoj Kumar, Aamir Khan, AR Rahman, Asha Bhosle, Pandit Shivkumar Sharma, Randhir Kapoor, Karan Johar, Madhur Bhandarkar, Kiran Shantaram, Boney Kapoor, David Dhawan, Rohit Shetty, Waheeda Rehman, Jeetendra Kapoor, Asha Parekh, Pankaj Kapoor, Rakeysh Omprakash Mehra, Parineeti Chopra, Divya Dutta, and several others.